FixNGrout has made an appearance on ABC’s Gruen, the country’s favourite program about advertising and brands — a national primetime moment for a business built on fixing leaking showers.
The panel turned its attention to FixNGrout’s distinctive marketing, dissecting how a specialist trade brand cut through in categories usually dominated by big-budget advertisers. The verdict: memorable name, single-minded focus, and a promise — fixing showers without ripping out tiles — that customers instantly understand.
For the team, the segment was a surreal milestone. What began as one man’s work in a small grouting business has become a brand recognisable enough to be debated on national television.
Beyond the entertainment value, the feature reflects something the company has always believed: doing one thing properly, and telling that story clearly, beats trying to be everything to everyone. Shower regrouting is a niche — and Gruen’s attention proved a niche done well is a story worth telling.
The full episode is available on ABC iview, and yes — the office watched it together.
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