FixNGrout took the main stage at the Salesforce Agentforce World Tour in Melbourne, sharing how a shower regrouting business became one of Australia’s most talked-about examples of AI in the trades.
Speaking to a packed audience of technology and business leaders, the team walked through how Agentforce powers the company’s field service operations and 24/7 after-hours customer support — booking assessments, answering customer questions and coordinating technicians across five states, at any hour of the day.
The story resonated because it is refreshingly practical. This is not AI for its own sake: it is an "agentic tradie" model where technology handles the scheduling, follow-ups and after-hours enquiries, freeing specialist technicians to do what they do best — repairing showers properly, the first time.
The results speak for themselves, with the business growing strongly year-on-year while maintaining its 4.7-star Google rating across thousands of reviews. Customer enquiries made at midnight are actioned immediately rather than waiting for the office to open, and field teams start each day with optimised schedules.
For a company founded on floats, caulk guns and a 10-year waterproof warranty, sharing a stage usually reserved for banks and airlines was a proud moment — and proof that Australian trade businesses can lead the world in how technology serves customers.
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